Camp Oochigeas -- An Evening of Summer Dreams fundraising Gala, 2012
Camp Oochigeas is a camp for kids with cancer. For its biennial fundraising gala materials, we presented Ooch as the One Place where kids with cancer can just be kids.
Team: Jinnean Barnard (Writer), Eric Belanger (Art Director).
Elements shown in slideshow: Postcard, Invitation Outer Envelope, Invitation (letter, photo album with belly band, response card and envelope), Photo album front cover (belly band removed) and inside pages, Website, Event Program Guide. Additional elements not shown include a Facebook page, tickets, response card and envelope, and event signage.
World Vision 2010 “Fight for 5” Campaign
The “Fight for 5” is World Vision Canada's annual campaign to save children under five years old from malnutrition and the related diseases and conditions that are the five leading causes of preventable child deaths.
Video, Part I
Our challenge in the fall of 2009 was to create a hard-hitting campaign that demonstrated both the urgency of the problem and the real and significant benefits donations would bring. The stories of children suffering from malnutrition were integral to the campaign’s direct mail, video, and online components. A small team of us traveled to the remote Turkana district of Northern Kenya to collect stories and gather footage of children and local World Vision experts for a video appeal narrated by Dave Toycen, President of World Vision Canada.
Team: Debi DeSantis (Art Director), Jinnean Barnard (Writer), Scott McKay (Creative Director), David Ebert (Director), Michel Bisson (Director of Photography) Jeff Jordan (Editor)
Video, Part II
The videos were included on DVD in a visually arresting, provocative DM campaign.
DM shown in slideshow: Outer Envelope, Brochure Cover, Brochure inside page, Gift, Various print elements
1 of 3 Online Videos
World Vision Haiti Emergency Campaign
The unthinkable devastation of the massive January 12, 2010 earthquake in Haiti spurred relief organizations to respond as quickly as possible. Within hours, MRM had created appeals across a variety of media to help fund World Vision Canada's relief efforts. We helped World Vision Canada raise $10 million in just 10 days, to fund their emergency assistance work that focused on bringing immediate relief (water, food, shelter, medical assistance) and bring protection to children and their families.
Team: Ian Martin (Art Director), Jinnean Barnard (Co-Writer), Scott McKay, (Creative Director and Co-Writer)
Elements shown in slideshow: Emails, banners, newspaper ads, radio PSAs, DM letters and inserts.