Sample Work 


Deloitte Canada | TMT Predicts

Deloitte’s annual TMT predictions reveal the technology, media and telecommunications trends that will be making an impact in the next 12 months. Our goal was to get people's attention, and encourage them to check out the report.

Featured by SlideShare as “what’s hot” for four days running, the presentation received a 56% year-over-year increase in views, and a 94% year-over-year increase in downloads of the report.

 

From Google Adwords to LinkedIn, and Facebook to a buzz-generating SlideShare presentation, the 2013 campaign — with its trending topic hashtag, #deloittepredicts — was a winner.

TEAM
Art Director: Jeff Mack
Writers/Creative Directors: Jinnean Barnard, Scott McKay

 

General Motors of Canada | Certified Service Videos

30 second bites of information about vehicle maintenance — tire tips, wheel alignment, oil change, brake care and more — delivered with the clock ticking. 

Marc, our relatable certified service expert, provides quick, understandable information while animations add visual interest and illustrate his points. As our producer said, “Wow, I’m actually learning a lot!”

We created 10 videos in French and English — and three more for the US market —for use on YouTube, in digital CRM, in dealerships and on the Certified Service website (CDs Jinnean Barnard/John Alabaszowski).

TEAM
Senior Art Director: Matt Howe
Writer: Aaron Woolfson
Creative Directors: Jinnean Barnard, John Alabaszowski
Director: John McDougall

 

Camp Oochigeas | Evening of Summer Dreams fundraising

Camp Oochigeas is a camp for kids with cancer. For its biennial fundraising gala materials, we created a direct and digital fundraising campaign that presented Ooch as the One Place where kids with cancer can just be kids. 

Campaign elements in slideshow below include postcard, invitation outer envelope, invitation (letter, photo album with belly band, response card and envelope), photo album front cover and inside pages, website, and event program guide. Additional elements included a Facebook page, tickets, response card and envelope, and event signage.

TEAM
Senior Art Director: Eric Belanger
Writer: Jinnean Barnard
Creative Directors: Jinnean Barnard, John Alabaszowski

 

General Motors of Canada | Safe and Sure

This digital, social, print, and experiential CRM program included free child car seat installation workshops at Chevrolet dealerships for parents and caregivers, no matter what type of vehicle they drove (non-GM makes were welcome).

It taught caregivers about child car seat safety via a series of 4 online videos, created awareness of Chevrolet vehicles’ safety features, generated goodwill, and got customers into the leads funnel.

The campaign also included a website for booking workshop attendance and an accompanying social media campaign for Twitter and Facebook.

TEAM
Art Directors: Dalbir Channa, Mike Nitsopolous, John Rocca
Writer: Jill Mack
Creative Directors: Jinnean Barnard, John Alabaszowski
Director: Christina Hodnet

 

General Motors of Canada | Owner Centre

The GM Canada Owner Centre provides relevant, useful content for owners of four brands of GM vehicles – from lifestyle and brand-related feature articles to auto care and loyalty offers – along with tools such as owner’s manuals and maintenance schedules. A large database of owners, targeted by brand, receives regular emails driving them to the site, which also gets significant traffic through organic search.

The site is clean, simple, and easily navigated. And informative: Ever wonder what the difference is between an SUV and a crossover? Or how winter tires work? It's all here... 

Below: Feature article

TEAM
Art Director: Mike Nitsopolous
Writer of feature article shown above: Jinnean Barnard (multiple writers have contributed to the site)
Creative Directors: Jinnean Barnard, John Alabaszowski

 

General Motors of Canada | Truck Launch DM

We let truck owners know about the benefits of the all-new GMC Canyon and Chevrolet Colorado to generate excitement prior to the vehicles’ launch.

The double-sided Colorado piece shown here plays up the two sides of every truck owner —the “work-hard play-hard” side, looking for payload and hauling capacity, and the “everyday” side, seeking comfort and connectivity. 

The pieces included a purchase offer, and variable copy for current Chevrolet truck owners and “conquest” targets.

TEAM
Senior Art Director: John Rocca
Writer: Andy Lumsdon
Creative Directors: Jinnean Barnard, John Alabaszowski