Problem-solving, collaborative partner
I’ve gained 20 years of experience in strategic communications, marketing, and advertising working with some of Canada’s largest organizations and not-for-profits. Among them are TD Bank, General Motors, Microsoft Canada, the Independent Electricity System Operator (IESO), World Vision, SickKids Hospital, and Girl Guides as well as with many mid-size businesses, top ad agencies, and higher education institutions, including U of T and Toronto Metropolitan University.
I am very interested in helping clients whose products or services authentically address the climate crisis.
As we work to meet your goals, you’ll find that I’m flexible, with an approach grounded in the desire for clarity, relevance, compelling story telling, and a good user experience.
Whether we work together on your overarching strategy or on an individual project, I’ll help you explore the intersection of communications, brand, and business strategy, and bring intelligence and curiosity to your project.
CAPABILITIES
Communications Strategy
Brand messaging
Brand positioning
Competitor analysis
Employee engagement and aligned external and internal messaging
Marketing content planning
Messaging frameworks
Thought leadership content strategy & development
Digital Content Strategy
Content audits (qualitative)
Content planning
Customer journeys
Digital content strategy
Editorial style guides
Governance documents
Persona creation
Web copy writing (+social media, video scripts, etc.)
Workshop planning & facilitation