Build effective communications strategies that improve results
Successful organizations ask key questions:
WHO ARE WE, AND WHAT ARE OUR CORE MESSAGES?
HOW CAN WE MAKE OUR CONTENT MORE CONSISTENT?
WHAT SHOULD WE SAY TO OUR AUDIENCE? WHAT DO THEY NEED? HOW DO WE ENGAGE THEM?
WHAT SHOULD OUR LEADERS SAY ON LINKEDIN?
HOW DO WE GUIDE OUR MESSAGING ACROSS DEPARTMENTS OR SILOS?
HOW DO WE DRIVE PEOPLE TO ACTION?
I’ll help you identify your core messages and tell consistent, compelling stories aligned to your business and audience needs, in multiple channels.
We’ll work together to:
Define Your Strategy
Identify your core mandate and key communications objectives
Identify your key audiences and define their messaging needs
Develop a messaging framework to guide content creation
Services include:
Brand Positioning
Competitor Analysis
Personas
Messaging Frameworks
Workshop Planning & Facilitation
Tell Your Story
Plan and develop focused, relevant, useful and compelling content
Be consistent across platforms and formats (e.g., website, events, social media, e-newsletters, presentations, internal communications)
Feature thought leaders’ knowledge and opinions
Services include:
Copy Writing
Multi-channel Content Planning
Style Guides & Governance Documents
Thought Leadership Strategy
Get Results
When you develop a well-defined messaging strategy that’s built out in concert with your business strategy, you’ll have a robust, cohesive approach to:
Identify priority efforts/audiences/services and build messaging to support them
Build awareness and outreach proactively
Drive people to action
Focus your messaging and support your goals
Implement tools to gauge effectiveness (polls, surveys, etc.)
Maintain what you’ve built through established governance guidelines and processes
Client List
I am grateful to collaborate with wonderful people at a variety of organizations.
This is a partial list of recent work — let’s add your logo!
DIRECTOR, STRATEGIC GROWTH AND MARKETING