Problem-solving, collaborative partner
I’ve gained 20 years of experience in strategic communications, marketing, and advertising working with leading Canadian and US organizations and not-for-profits. Among them are TD Bank, General Motors, Microsoft Canada, the Independent Electricity System Operator (IESO), World Vision, SickKids Hospital, and Girl Guides, along with mid-size businesses, community organizations, top ad agencies, and higher education institutions, including U of T and Toronto Metropolitan University.
I am very interested in helping clients whose products or services meaningfully address the climate crisis.
As we work to meet your goals, you’ll find that I’m flexible, with an approach grounded in the desire for clarity, relevance, compelling story telling, and a good user experience.
Whether we work together on your overarching strategy or on an individual project, I’ll help you explore the intersection of communications, brand, and business strategy, bringing intelligence and curiosity to your project.
CAPABILITIES
Communications Strategy
Brand messaging
Brand positioning
Competitor analysis
Employee engagement and aligned external and internal messaging
Marketing content planning
Messaging frameworks
Thought leadership content strategy & development
Workshop planning & facilitation
Digital Content Strategy
Content audits (qualitative)
Content planning
Digital content strategy
Digital content writing: web, social media, video scripts
Editorial style guides
Governance documents
Newsletter content strategy
Persona creation