Problem-solving, collaborative partner

I’ve gained 20 years of experience in strategic communications, marketing, and advertising working with leading Canadian and US organizations and not-for-profits. Among them are TD Bank, General Motors, Microsoft Canada, the Independent Electricity System Operator (IESO), World Vision, SickKids Hospital, and Girl Guides, along with mid-size businesses, community organizations, top ad agencies, and higher education institutions, including U of T and Toronto Metropolitan University.

I am very interested in helping clients whose products or services meaningfully address the climate crisis.

As we work to meet your goals, you’ll find that I’m flexible, with an approach grounded in the desire for clarity, relevance, compelling story telling, and a good user experience.

Whether we work together on your overarching strategy or on an individual project, I’ll help you explore the intersection of communications, brand, and business strategy, bringing intelligence and curiosity to your project.

CAPABILITIES

Communications Strategy

  • Brand messaging

  • Brand positioning

  • Competitor analysis

  • Employee engagement and aligned external and internal messaging

  • Marketing content planning

  • Messaging frameworks

  • Thought leadership content strategy & development

  • Workshop planning & facilitation

Digital Content Strategy

  • Content audits (qualitative)

  • Content planning

  • Digital content strategy

  • Digital content writing: web, social media, video scripts

  • Editorial style guides

  • Governance documents

  • Newsletter content strategy

  • Persona creation