Newsletters are having a moment. Will podcasts and video ultimately supplant them, as some marketing pundits suggest? Maybe, but in the meantime, newsletters are an “owned,” personalized format with relevant content that help build relationships and keep your clients aware of your brand. Internal newsletters build your culture, teach your values, and ensure employees are up-to-date about your organization. They’re cost effective and trackable.
In addition to helping clients, I am “walking the talk” with my own newsletter about… newsletters.
Fuller Landau| Newsletter Content Strategy
I worked with Fuller Landau to conceive a client e-newsletter that gives the firm a direct line of communication with their target audiences and the opportunity to demonstrate their key brand characteristics and commitment to their client’s success. This project involved competitor and comparative research & analysis, defining the e-newsletter’s objectives, developing a communications strategy to meet the needs of the organization and its target audiences, and helping to develop the name, tagline, calls to action, structure, and content types to deliver on the objectives.
Note that Insights Inbox is written by Fuller Landau staff
Sample INSIGHTS INBOX newsletter. Strategist: Jinnean Barnard Copy writing: Fuller Landau staff
Pique Points | Climate/Content
In this LinkedIn newsletter I provide quick hits on content, often through the lens of climate communications.
